The electrifying start of Coca-Cola Rhythm Unplugged featured an explosive performance by the headline artist, Roddy Ricch.

Flytime Fest 2023 kicked off in spectacular fashion with Coca-Cola Rhythm Unplugged at the Eko Convention Centre, featuring a diverse global lineup of talents. Each artist delivered an outstanding performance, igniting the audience's enthusiasm and setting the tone for the upcoming days. From the young to the young-at-heart, everyone danced without a care in the world.

The crowd reveled in dynamic sets by Roddy Ricch, Fireboy, Iyanya, Ajebo Hustlers, BNXN, Brazy, Fave, Mayorkun, Spyro, Wurld, Bloody Civilian, Blaqbonez, Raybeykah, Seyi Vibez, Shallipopi, Smaya, Victony, and a surprise appearance by the queen of Afrobeats, Tiwa Savage.

Fly Village opened its doors, offering attendees a chance to explore exclusive brands, artistic wonders, and culinary delights, creating an immersive experience beyond the music. Live artistry, exclusive shopping, and the flavors of Flytime Fest were savored by all.

A press conference provided a glimpse into what is now Africa's most monumental music and entertainment festival. Cecil Hammond, the visionary founder of Flytime Promotions, alongside headlining artist Roddy Ricch and Coca-Cola Executive Yusuf Murtala, unveiled plans to make the festival a fully immersive experience for all attendees.

Expressing his gratitude for the warm welcome, Roddy Ricch remarked,

"I’m overwhelmed by how the city embraced me. The people exude such warmth, and I can’t wait to return, immerse myself in the local culture, play football with the locals, and soak in the richness of this region."

Cecil Hammond, Founder and CEO of Flytime Promotions, shared his vision for the future, stating,

"At Flytime, our focus has always been to offer a platform for the world to experience our best-in-class Afrobeats talents, both established and emerging. As we move towards our 20th year in the industry, we remain dedicated to driving excellence in all that we do and will continue to push boundaries to make Nigeria proud, not only on the continent but around the world."

Keke Hammond, COO of Flytime Promotions, expressed her excitement about this year's festival, emphasizing the organization's commitment to security, accessible access for those with special needs, and community engagement through Road14 Studios. With the 20th year on the horizon, the best is yet to come.